Get your tickets for the upcoming Business of Events conference

Calling all event managers, organisers, EAs and PAs; this event is for you.

For one-day-only, an expert panel of speakers will come together to educate, inspire and motivate you to throw the best conference possible.

Who you will hear from:

  • Collaboration and innovation has seen Melbourne secure a number of international events. Beverley Williamson, GM, Business Development & Bids of Melbourne Convention Bureau will uncover how city and stakeholder collaboration wins bids and cover what your submissions may be missing.
  • 10,000 people; that’s how many people the inaugural Springvale Snow Fest attracted. Leonie King, Team Leader Festival & Events, City of Greater Dandenong will share how a community engagement approach made this first-time event a massive hit and won Best New Event (twice)!
  • Drawing on his experience as CEO of Visit Sunshine Coast, Simon Latchford will share the business events strategies that saw a regional brand soar, including reaching $3.3 billion in expenditure.
  • Jacqui Hemsley, Manager Arts, Culture and Tourism, Lake Macquarie City. She will share a case study on the Living Smart Festival Lake Macquarie covering  how the city transformed a 10-year-old one-day community event into a three-day festival whilst maintaining its one-day budget.  Despite the perception that community events should be free, newly introduced paid components sold out in 48 hours. After turning a region, into a destination, they were awarded the 2018 Australian Event Award for Best Community Event.

…and many more.

Already in attendance will be Local Government Association of Queensland, Department of the Environment and Energy, Indigo, Tourism New Zealand, Shire Council, Tamworth Regional Council and more.

Whether you want to attract more events to your city or town, or organise large community events that inspire thousands, this conference is where you can absorb expert event knowledge from those doing government events superbly.

Visit for more information.

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